Conversion rate optimisation can be defined as the process of attracting desired customers to the website and increasing its percentage. It can be in the form of form filling, becoming clients or just coming as a visit. This process involves the process of understanding the thinking of customers by studying their interactions on the internet. It can be anything from how they roam your website, what actions they take to the reason which may be stopping them to do certain tasks.
The attempt of a customer completing a goal on a website is known as conversion. No matter how big or small the attempted goal is, it falls into this category. The smaller conversions are called micro-conversions; for example, signing up by email, registering for an account or (for selling sites) adding the desired item to cart for later use. On the other hand, large conversions are called macro conversions; for example, buying an item from the site, requesting something or subscribe completely to the service. Sometimes, both act along with each other as an account login is needed before someone can buy a certain item or registration as confirmation is done before proceeding with the service.
In digital marketing services, when a site becomes popular, the conversion rate is also important to keep track of everything. The conversion rate is the average between the selling of the services and items by the website traffic. In other cases, if the site is not for selling products, the different methods are used which also include website traffic as the main factor which is divided by the tool the site provides and how it is advancing. The process of conversion rate optimization starts only when a visitor starts any type of activity on your site. Yes, they can be tracked if they are just visiting but only if they sign in when they arrive. Also, this is quite different from the SEO process as in this the activity on site is monitored, not how many times a person clicks on the site.
There are several methods which can be used to have a successful career in conversion rate optimization. One of them is the analytical method. In this method, all the calculations are done by the shown analysis of the website on the screen. With a solid web analytics page, all the needed info can be taken easily. While in the quantitative method, other things about the customer are searched upon by surveying yourself.